Wednesday, December 29, 2010

Go to the Cloud

What the ____ does that mean?

MS have no clue what "the Cloud" is - I am not sure that I do!

This was in reaction to an ad seen on Channel 4 for Microsoft - seems like they are using the term "cloud" just so they can and so that it is fixed in the minds of "dumb" consumers.

I can't really see the significance of "the cloud" when it comes to sorting and editing photographs to post on your Facebook page. Nothing has really changed, apart from the usage of the word "cloud". Your interaction with on-line services such as social networking sites has always been "cloud" based.

I guess Microsoft want their customer base to be familiar with the term "cloud" before they make even big a deal about it. Perhaps they are worried about loosing market share to the likes of Google. Hotmail and GMail have always been "cloud".

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