Friday, May 11, 2012

More about Blogger search

It would appear that the search, when made using the internal search on Blogger, returns results in order of relevance by default. You can change this to date after you have a BSERP.

Also the keywords from previous versions of the posts seem to be retained so that even though they do not exist in the post as it currently renders the search will still find the post in which it did.

The relevance behavior means that the posts with the highest number of occurrences of the word or words searched for will appear at the top of the list. In this way you can manipulate the way that the SERP displays for a given set of search terms. The BSERP can further be manipulated by scheduling the post dates such that it the list is subsequently sorted by date you can position particular posts within that list.

The retention of search terms that have been deleted means that posts will still be found even if you have seen fit to remove the search terms. While this could be confusing for the visitor it is useful to further manipulate the SERP.

In addition to searching a blog and seeing what is returned in a BSERP a general Internet search can also be useful when comparing what you find on a blog. It is possible to see what was on blog pages in the past in the same way as it is with regular website pages. The display of the Search Engine Cache can reveal things that the webmaster or blogger has removed. The Google Instant Preview uses this cached information.

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